Pen.ai Admissions Calculator

How to Use the Pen.ai Admissions Calculator
Enter your school’s Current Annual Enrolments and Annual School Fee (£) as whole numbers to estimate the impact of Pen.ai’s hyper-personalised prospectus. Click Calculate or press Enter to see projected enrolment increases and financial outcomes based on a 0.8 percentage point (pp) uplift in enquiry rates. After calculating, use the 50% Impact (0.40pp) or 25% Impact (0.20pp) buttons to explore lower uplift scenarios. Click Reset to start over.

Current Annual Enrolments Number of pupils you enrolled last academic year (whole number) Please enter a positive whole number.

Annual School Fee (£) Average annual fee per pupil (e.g., 30000 for £30,000, whole number) Please enter a positive whole number.

Website Traffic (Based on Current Annual Enrolments) 16,600

Chart data will be populated after calculation.

Projected Financial Impact

Based on your annual school fee:

• Additional annual revenue: £0
• Additional lifetime revenue (5 years): £0

Benchmark conversion rates used:

• Website visits → enquiries: 2.0% (Niche PK-12; CubeCreative)
• Enquiries → Open Day visits: 67% (Barnett Waddingham Data Navigator)
• Open Day visits → applications: 80% (Barnett Waddingham Data Navigator)
• Applications → offers: 90% (Adjusted for independent-school selectivity)
• Offers → enrolments: 62.5% (Barnett Waddingham Data Navigator)
• Uplift rationale: +0.8pp from hyper-personalised prospectus (IgnitePOST, Keypoint Intelligence)

Uplift assumptions explained:

• Hyper-personalised direct-mail response rate: Up to 50% (IgnitePOST, 2024)
• Personalised mailings impact: 98% of marketers report higher response rates (Keypoint Intelligence, 2023)
• Conservative uplift applied: 40% relative lift on 2.0% baseline enquiry rate = +0.8pp (Adjusted estimate)
• Broader personalisation impact: Up to 135% boost in direct-mail response rates (Third-Angle, 2023)